Product Mission: We view our books, training materials and courses as leveraged change agents that are directed towards life-affirming models. These models are regenerative, sustainable and life-supporting for all beings of our planet.

Social Mission: To operate our companies in a way that actively recognizes the central role that business plays in the structure of society. We try to initiate innovative ways to improve the quality-of-life of our community, at all levels: locally, nationally and globally. We know we can't buy a good reputation. We conduct all our affairs with honesty, good will and integrity. If an initiative is not mutually beneficial to all involved, then we won't do it.

Economic Mission: To operate the company on a sound financial basis of profitable growth coupled with creating career opportunities and financial rewards for our employees. We give back 20% of our profits to projects that support peace and Earth repair.

We use Buckminster Fuller’s philosophy of looking for gaps that exist within our culture and trying to address those gaps in creative, integrated, innovative ways.

In our book store, we have summarized for you some of the best books available on small-scale farming, ecological agriculture, permaculture, day range poultry, chicken tractors, gardening, conservation subdivisions that preserve farmland, and tiny (smaller, cozy) houses. This is our "little bit" to help regenerate the Earth such that all her inhabitants can enjoy their quality-of-life. We donate 20% of the profit from book sales toward projects that further the healing of our planet.